Book an intro call
AItech

Nothing online to a full brand and website, in under a month.

A software company with clients to chase and no way to be checked. Now they send a link instead of explaining themselves on every call.

the client

RightCode, a software company winning work through referrals — with real clients to chase and nothing online to be checked against. Every deal started with them explaining themselves from zero on a call.

scope
  • [ 1 ]Branding
  • [ 2 ]Positioning
  • [ 3 ]Web design
  • [ 4 ]Marketing design

[ 01 ]

Challenge

Go from no brand, no site and no story to a presence that holds up to due diligence — in under a month, without slowing the work they were already delivering.

The brand at a glance: colours, the app icon, the site, the pin.
The brand at a glance: colours, the app icon, the site, the pin.

[ 02 ]

Solution

Positioning first, then the identity and a site that explains the hard thing in one scroll. Now they send a link before the call instead of an explanation during it.

The wordmark in use.
The wordmark in use.
The homepage, dark theme.
The homepage, dark theme.
The same page in the light theme.
The same page in the light theme.
The mark as an enamel pin. “RI”, the short form of the mark.
The mark as an enamel pin.“RI”, the short form of the mark.
Brand book: the wordmark on brand blue, light and dark.
Brand book: the wordmark on brand blue, light and dark.
Construction: the R on its grid. Clear space: x around a 7x-wide wordmark.
Construction: the R on its grid.Clear space: x around a 7x-wide wordmark.
The testimonials section of the site design.
The testimonials section of the site design.

evidence

Nothing online to a full brand and website, in under a month.

We had a clear vision for RIGHTCODE and needed a fast, reliable execution. Michał quickly aligned with our direction and delivered the complete brand and website in under a month.

Portrait of Tomasz W.
Tomasz W.Founder, RIGHTCODE

more work

Product screens from Pletly's design system
productdesign system
AIhealthcare

The work behind ~€400K in funding and ~€300K in contracts.

Four years with a care platform, from one small task to a product partnership. Now partnered with Bancroft, one of the largest US behavioral health providers.

Digital ID Forum conference identity
brandweb
digital identityfintechconference

One identity for 200 people across 10 countries, designed in two weeks.

A conference brand for IDENTT, whose clients include MetLife and PKO BP. Identity, materials and the templates to produce them.

Ponad Linią hero animation, the line crossing the headline
brandvoiceweb
leadershipcourses

A leadership brand that sounds like him, built before the courses.

Identity and tone of voice for a leadership brand about to sell courses, with the rules written down. Then templates and a site he runs himself.